News & Perspectives

Discover the latest insights, strategies, and news to help purpose-driven brands thrive. From creative solutions to industry updates, explore ideas that elevate your impact and grow your digital presence.

Perspectives, Innovative Solutions Balvesh Rakkar Perspectives, Innovative Solutions Balvesh Rakkar

Building a Smarter Product Merchandising Engine

Effective merchandising is more than putting the best sellers first. When ecommerce is only part of how a business sells, the platform sees an incomplete picture, and the products driving real revenue get ranked as though they barely move. Here's how we joined catalog, sales, and cost data into one merchandising engine the business can actually control, and what we learned building it with AI.

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How We Improved Core Web Vitals on Kravet's Adobe Commerce Storefront

Kravet's team knew their Adobe Commerce storefront was slow. They couldn't say which pages, for which customers, or by how much. Here's how we built that picture with real user monitoring, then fixed the problems worth fixing first and moved Core Web Vitals into the green.

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