B2B Commerce That Works the Way You Actually Sell
SOLUTIONS
B2B buyers want the ease of a consumer store with the rules that govern a contract, which means custom pricing, account hierarchies, approvals, and net terms all working together. We build portals that handle that complexity.
For years, B2B commerce lagged a decade behind the consumer web. Buyers placed orders by phone, fax, and email while their sales reps rekeyed everything by hand. That gap is closing fast, and the brands closing it are taking accounts from the ones that haven't.
Modern B2B platforms can run negotiated pricing, customer-specific catalogs, and approval workflows without a pile of custom code holding it all together. We've built that kind of commerce for industrial sellers and distributors, including the BigCommerce store behind AtlasRFIDstore's rebrand and a Shopware middleware layer that untangled a global beverage distributor's three-tier order data before it reached the storefront. The goal is the same every time. Make complex buying feel simple.
B2B buyers want a consumer-grade experience with contract-grade rules.
B2B Portal Design & Development
A good B2B portal does the boring things flawlessly, like fast reordering from past purchases, saved carts, multiple buyers under one account with role-based permissions, and a clear view of where every order stands. We design self-service portals that let your customers do almost everything without picking up the phone, then build them on a platform that can actually support it, whether that's BigCommerce B2B Edition, Adobe Commerce, Shopify B2B, or Shopware. When buyers can serve themselves at 11pm, your team gets its days back.
Custom Pricing & Quote Workflows
No two B2B customers pay the same price, and your store needs to respect that the moment they log in. We set up contract pricing, volume and tier discounts, and customer-specific price lists that show each buyer their negotiated rates instead of your list prices. For deals that need a conversation first, we build quote workflows that move a request from buyer to sales rep to approved order without anyone leaving the platform or opening a spreadsheet.
RFQ & Contract Management
Some orders start as a question, not a cart. Request-for-quote workflows let buyers assemble a list, ask for pricing, and negotiate, all inside the same system that will eventually process the order. We connect those quotes to the contracts behind them, so agreed pricing, terms, and approval rules carry through automatically the next time that customer orders. That means less back-and-forth, fewer pricing mistakes, and a paper trail when you need one.
Customer-Specific Catalogs
Not every customer should see every product. Distributors hide competitor lines from each other, brands restrict allocated inventory, and some accounts get early access to new releases. We configure catalog visibility by customer or group so each buyer sees exactly the assortment they're entitled to, using shared catalogs in Adobe Commerce, price lists and customer groups in BigCommerce, or company-level catalogs in Shopify B2B.
Net Terms & Invoice Payments
B2B doesn't run on credit cards. It runs on purchase orders, net 30, and invoices, and a checkout that can't handle those will send buyers right back to email. We add invoice and net-terms payment options to your store, set credit limits by account, and integrate the net-terms and invoicing providers built for B2B so you can offer terms without carrying all the risk yourself.
Sales Rep Ordering Tools
Self-service doesn't replace your sales team. It frees them up. We build rep-facing tools that let your team place and manage orders on behalf of customers, see account-specific pricing, and pick up a buyer's cart where they left off. Your reps spend less time as order-takers and more time actually selling.
ERP & OMS Integration
This is where most B2B builds live or die. Your store is only as good as the data flowing into it from your ERP, OMS, and warehouse systems, and that data is usually messier than anyone admits. We connect platforms like NetSuite, SAP, Microsoft Dynamics, and Acumatica to your storefront, often through a middleware layer that cleans and normalizes the data first. That beverage distributor we mentioned had order information scattered across a three-tier system, and we gave it one reliable source of truth before it ever reached a customer.
Frequently Asked Questions
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It depends on your catalog, your selling model, and your budget. BigCommerce B2B Edition, Adobe Commerce, Shopify B2B, and Shopware are all strong, and our Technology Partners page covers where each one fits.
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Yes. We integrate NetSuite, SAP, Microsoft Dynamics, Acumatica, and others, usually through middleware that cleans the data on the way through.
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Often, yes. We set up pricing and catalog rules so each audience sees the right experience. See our Multi-Channel Commerce solutions.
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Yes, including invoice payment, credit limits by account, and B2B net-terms providers.
Ready to Make B2B Easier?
If your buyers are still ordering by email and your reps are still rekeying it, there's a better way to run this. Tell us how you sell and we'll show you what's possible.