SOLUTIONS
Fast Sites Sell More.
We Make Yours Fast.
Every second of load time costs you conversions, and Google now bakes speed into how it ranks you. We audit what's slowing your store down and fix it, from oversized images to render-blocking scripts, so your pages pass Core Web Vitals and your customers stop waiting.
A slow store costs you twice. Customers leave before the page finishes loading, and Google quietly ranks you below the faster competitor down the street. Speed stopped being a nice-to-have the moment it became a measurable, public part of how the web gets judged.
Google's Core Web Vitals put hard numbers on what "fast" means, and most stores don't pass all three. We've taken heavy, busy sites and made them quick, including the site-performance work on Kravet's Adobe Commerce store, where a large catalog and real traffic left no room for a sluggish page. Performance isn't a one-time cleanup either. It's a habit, and we build it into how a site runs.
Speed stopped being a nice-to-have the moment Google made it measurable.
Site Speed Audit
You can't fix what you haven't measured, so every engagement starts with a real audit. We test your store the way Google does, using field data from real visitors alongside lab tools like Lighthouse and WebPageTest, because the two often disagree and the field data is the one that affects your rankings. What you get back is a prioritized list of what's slowing you down and roughly how much each fix is worth, so we start with the changes that actually move the numbers instead of the ones that just feel productive.
Core Web Vitals Remediation
Core Web Vitals are the three metrics Google uses to judge real-world experience, and as of 2024 they are LCP, INP, and CLS. Largest Contentful Paint measures how fast your main content appears, and anything at or under 2.5 seconds counts as good. Interaction to Next Paint, which replaced First Input Delay in March 2024, measures how quickly your page responds when someone taps or clicks, with good responsiveness landing at 200 milliseconds or less. Cumulative Layout Shift measures how much the page jumps around as it loads, where 0.1 or lower keeps things steady. We remediate all three and then confirm the fixes hold in the field data Google actually scores you on.
Image Optimization & CDN
Images are usually the heaviest thing on an ecommerce page and the easiest big win. We compress and resize them, serve modern formats like WebP and AVIF, and lazy-load anything below the fold so the browser isn't downloading your entire catalog before the first screen appears. A content delivery network handles the rest by serving those files from a server near each visitor, which is why a shopper in Berlin shouldn't be waiting on a server in Virginia.
JavaScript Performance
Heavy JavaScript is the quiet killer of modern stores, and it's usually what's wrecking your INP score. Every app, tracking pixel, and third-party widget adds code the browser has to download and run before the page becomes usable. We audit what's actually loading, cut what isn't earning its weight, defer what can wait, and tame the scripts you can't remove. Most stores are running a handful of tags nobody remembers adding.
Mobile Performance
Most ecommerce traffic is mobile, and Google judges your site on its mobile version first. That's a problem when a site gets built and tested on the fast laptops your team uses, because phones have slower processors and patchier connections than any designer's desktop. We test and tune specifically for mobile, since a page that flies in the studio can still crawl on a mid-range phone over a weak signal, which is exactly where a lot of your customers are standing when they decide to buy.
Hosting & Infrastructure Review
Sometimes the bottleneck isn't your code, it's what's serving it. We review your hosting and infrastructure to make sure your server responds quickly under real load, not just when one person visits at 2am. For stores bracing for traffic spikes around a launch or peak season, we pressure-test the setup in advance, because the worst possible moment to learn your hosting can't cope is the morning of Black Friday.
Caching Strategy
Caching means not rebuilding the same page from scratch for every single visitor, and a smart caching strategy is one of the highest-leverage tools in performance work. We set it up at every useful layer, from the browser to the CDN to the server, while making sure the things that have to stay current, like inventory, cart, and pricing, never get served stale. Done well, caching is invisible to your customers and obvious in your load times.
Frequently Asked Questions
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They're the three metrics Google uses to measure real-world page experience: LCP (loading), INP (responsiveness), and CLS (visual stability). They factor into search rankings.
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Yes. Core Web Vitals are a confirmed ranking signal, and speed affects conversion regardless of rankings, so it pays off twice.
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Rather than chase one number, we aim at the Core Web Vitals thresholds, since those reflect what users actually feel and what Google measures.
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Usually, yes. Most performance gains come from optimization, not a rebuild. We audit first and tell you honestly if the platform itself is the limit.
Find Out What’s Slowing You Down
If your store feels sluggish or you're failing Core Web Vitals, the causes are measurable and most are fixable. Let's run the numbers and see what's possible.