SOLUTIONS
Turn the Traffic You Already Have Into Revenue
Most stores don't have a traffic problem. They have a conversion problem. We find the places where visitors hesitate, test our way to what actually works, and turn more of your existing visitors into customers, no extra ad spend required.
Doubling your conversion rate does roughly what doubling your traffic does to revenue, except it's usually cheaper and it compounds on everything you're already spending to bring people in. Yet most ecommerce budgets pour into acquisition while the leaks in the funnel go unfixed.
We treat conversion as a question of evidence, not opinion. Instead of guessing what might work or copying whatever a competitor did, we look at how real visitors move through your site, form a hypothesis, and test it. Some of our bets turn out wrong, and that's the point. Testing tells you the truth instead of letting the loudest person in the room decide.
Testing tells you the truth instead of letting the loudest person in the room decide.
Conversion Audit & Analysis
Every engagement starts with finding where you're losing people. We analyze your funnel in GA4, pinpoint the steps where visitors drop off, and dig into why. Sometimes it's an obvious break, like a checkout error on mobile. More often it's a hundred small frictions adding up. Sometimes the fix isn't on the page at all but in how fast it loads, which is why a site speed audit often runs alongside this one. The audit gives you a prioritized list, ranked by likely impact, so you're not spending effort on changes that won't move anything.
A/B & Multivariate Testing
Opinions about your website are cheap. Tests are how you find out who's right. We design and run A/B and multivariate tests using tools like VWO, Optimizely, or AB Tasty, with enough traffic and runtime behind each one to trust the result. The discipline matters as much as the tool. A test called too early or measured wrong is worse than no test, because it hands you false confidence to act on.
Checkout Optimization
Checkout is where the most expensive abandonment happens, because these are people who already decided to buy. We streamline the path from cart to confirmation by cutting unnecessary steps, offering guest checkout, adding express options like Shop Pay and Apple Pay, and removing the surprises that make people bail, especially unexpected shipping costs. On Shopify, we build within its checkout extensibility framework so customizations survive platform updates instead of breaking with them.
Product Page Optimization
The product page is where most buying decisions actually get made. We make sure yours answers a buyer's questions before they have to ask, with clear imagery, honest descriptions, visible reviews, and a buy button that's never in doubt. Strong product pages feed everything downstream too, since a confident add-to-cart is the start of every checkout you're trying to improve.
Landing Page CRO
When you're paying for traffic, the landing page decides whether that money works. We build and refine landing pages that match the promise of the ad or email that sent someone there, keep the focus on one action, and strip out anything competing with it. Message match is the quiet difference between a campaign that converts and one that just burns budget.
Cart Abandonment Strategy
Industry research puts the average cart abandonment rate around 70%, which means most of your nearly-customers leave with items still in the cart. We work both sides of that number. First we reduce the reasons people abandon in the first place, then we recover the ones who still do through well-timed email and SMS flows in tools like Klaviyo. The recovered revenue often pays for the whole engagement.
Customer Journey Mapping
Conversion isn't one moment. It's a path that usually crosses several visits and devices before anyone buys. We map that real journey, from first touch to repeat purchase, to find the gaps where good prospects slip away. Understanding the whole path is what keeps you from optimizing one page while quietly breaking the step before it.
Heatmapping & Session Analysis
Analytics tell you what happened. Heatmaps and session recordings show you why. We use tools like Hotjar and Microsoft Clarity to watch where people click, how far they scroll, and where they get stuck, then turn those patterns into test ideas. There's no substitute for watching a real person rage-click a button that isn't a button.
Frequently Asked Questions
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It varies widely by industry, price point, and traffic source. A figure around 2 to 3 percent gets cited often, but the benchmark that matters is your own trend over time. We focus on moving your baseline, not hitting someone else's average.
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Long enough to reach a valid sample, which depends on your traffic and the size of the effect. We scope a realistic runtime up front rather than calling tests early.
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Heavy testing needs volume, but lower-traffic stores still gain a lot from audits, heatmaps, and best-practice fixes that don't require a test to justify.
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Done right, no. We keep changes search-friendly and often improve performance in the process, which helps both.
Find Out What’s Costing You Conversions
If you're driving traffic that isn't turning into sales, the problem is findable, and usually fixable. Let's start with where your funnel is leaking.