Replatform Without Losing Your Rankings or Your Data
SOLUTIONS
A migration is the riskiest project most ecommerce teams take on, and the most avoidable place to get burned. We plan and run platform moves that protect your traffic, your data, and your revenue while you switch.
Most replatforming horror stories don’t start with the new platform. They start with a plan that skipped a step, like an unfinished redirect map or a product export missing half its metadata, and then a launch date arrives with no room left to test any of it.
We’ve rebuilt stores that couldn’t afford to go dark, including the full BigCommerce rebuild behind AtlasRFID’s rebrand, and the lesson never changes. The platform matters less than the discipline around the move. Here's how we keep migrations boring, in the best possible way.
The platform matters less than the discipline around the move.
Migration Strategy & Planning
Every migration we run starts before anyone touches the new platform. We map what you have now, what’s worth keeping, and what’s just unnecessary clutter. Then we sequence the work so nothing critical launches untested.
A real plan answers the unglamorous questions up front, like what happens to your top 100 URLs, how in-flight orders get handled on cutover day, and who signs off before go-live. Get those right and the build is the easy part.
Data Migration: Products, Orders & Customers
Your catalog, order history, and customer records are the things you can’t rebuild from scratch, so we treat data migration as its own project rather than an afterthought tacked onto the end of the build.
We map every field before we move it, from product attributes and variant logic to customer accounts, order history, and even password hashes. Everything moves to a staging environment first, gets checked against the source, and gets reconciled before a single record goes live.
SEO Preservation
This is where migrations go wrong without anyone noticing until it’s too late. A site can launch looking perfect and shed a third of its organic traffic within weeks, because the URLs changed and nothing told Google where everything moved.
We treat SEO as a launch requirement, not a cleanup task. We keep URL structures intact where we can and map every change where we can’t. Title tags, meta descriptions, and structured data come along for the ride. We crawl the old site before launch so nothing slips through the cracks, then watch search performance closely after.
URL Redirect Management
Every old URL needs somewhere to land. We build a complete redirect map, old path to new, using 301s that pass your existing link equity to the right place. Broken redirects and redirect chains are two of the most common reasons traffic falls off after a launch, so we test the whole map before cutover and monitor it after.
Redirects aren’t glamorous. They’re also the single highest-leverage SEO task in any migration.
Redirects are the single highest-leverage SEO task in any migration.
Platform Comparison & Selection
Sometimes the hardest part of a migration is deciding where to go. We help you compare platforms against your real requirements rather than a feature checklist that looks identical for everyone. That means weighing catalog complexity, B2B needs, the total cost over three years, and how your team actually works day to day.
If you're still deciding, our Technology Partners page breaks down where each platform fits. And we're happy to talk you out of the wrong one.
Post-Migration QA & Testing
Launch day is a checkpoint, not a finish line. Before go-live, we test the things that actually cost money when they break. We run checkout on every payment method, then move through tax and shipping logic, account login, search, mobile, and the analytics that prove any of it works.
After launch, we watch crawl errors, redirect health, and Core Web Vitals while everything settles. A quiet launch week is the whole goal.
Enterprise Replatforming
Enterprise moves carry more weight. The catalogs are bigger, the integrations multiply, and there are ERP and OMS systems that can’t go dark while far more people need to sign off on every decision. We plan these in phases, often running the old and new platforms in parallel so you're never betting the whole business on one cutover.
The principles don’t change, but the coordination does. If you’re operating at that scale, our Enterprise eCommerce solutions go deeper.
Frequently Asked Questions
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It depends on catalog size, the number of integrations, and how clean your data is. A straightforward store can move in weeks; an enterprise build with ERP and OMS connections takes longer. We scope a realistic timeline up front so there are no surprises.
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Not if the migration is planned for it. Most ranking drops come from broken redirects and lost metadata, both of which are preventable. Preserving search performance is built into how we run every move.
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Yes. We map and move products, variants, customer accounts, and full order history, then reconcile it against the source before launch so nothing goes missing.
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That depends on your catalog, your selling model, and your budget. Our Technology Partners page is a good place to start, and we'll give you a straight recommendation when we talk.
Thinking About a Move?
If your current platform is fighting you, or you've been quoted a migration that made you nervous, let's talk it through before you commit. We'll tell you what's realistic, what it takes to protect your traffic, and where the real risks are.