Meet the Team

Smiling woman with wavy brown hair, wearing gold hoop earrings, a white blouse, a necklace, and pearl earrings, outdoors with green foliage in the background.

Carrie Weidenbach

Co-Founder | Chief Operating Officer

Carrie is a Conscious Delivery Leader in the field of Software Development and Commerce. She utilizes her 20 years of experience in Information Technology, eCommerce, and Software Development with her passion for mindful team management. She helps clients design, develop, and optimize their digital platforms and products and speaks fluent Spanish.

Carrie recently supported AB InBev to create their Technical Program Center of Excellence and to led a high-profile project to establish processes around SLA, SLO, and SLIs for their BEES eCommerce marketplace.

Previously, she was the VP of Commerce Programs at Rightpoint. She led and managed teams and projects across various domains, including customer experience, web and mobile applications, UI/UX design, CRO, SEO, analytics, email, and multi-variant testing. She leveraged her skills in agile project management, business analysis, process management, and software development life cycle to deliver high-quality solutions and outcomes. Before Rightpoint she was COO and VP of eCommerce at E7 Solutions and President and COO of Classy Llama.  She fosters a culture of appreciation, gratitude, and continuous improvement among her clients.

Carrie lived in Argentina and Spain and speaks fluent Spanish.

Portrait of a smiling woman with curly brown hair, wearing a navy blazer and a white top, in an office setting.

Mickey Winter

Co-Founder | Chief Executive Officer

Mickey Winter, Co-Founder and CEO of Aysnd, has spent over 20 years pushing the boundaries of digital strategy and interactive design. She previously served as VP of Commerce Design and Strategy at Rightpoint (a Genpact company) and Chief Creative Officer at Something Digital, where she oversaw creative strategy and played a key role in the agency’s acquisition by Genpact (G-NYSE).

Mickey also founded Machen Design, a consultancy focused on crafting digital experiences that seamlessly blend creativity with business goals.

As a seasoned executive creative director, she has led award-winning teams and projects, driven by a passion for transforming complex challenges into powerful, creative solutions. Over the course of her career, Mickey has worked with notable brands like Garden of Life (a Nestlé company), Major League Baseball, and L’Oréal, leveraging her expertise in design thinking, user experience, and eCommerce to drive measurable results.

With a focus on data-driven design thinking, Mickey consistently delivers outstanding results for her clients while fostering a leadership style rooted in transparency, empathy, and humor. Her approach is simple: align data-driven insights with creativity to build experiences that leave a lasting impact.

Mickey loves all animals, especially her dog Leia and cat Mouse.

A woman with shoulder-length dark hair, smiling, wearing a floral blazer over a white top, with a gold necklace, in front of a dark blue background.

Amy Rumbarger

Executive Creative Director

Amy is an award-winning creative leader with over 15 years of experience shaping impactful digital experiences and brand ecosystems. She began her career at Ogilvy, contributing to high-profile and award-winning work including campaigns recognized by Cannes Lions, the Clios, and the Webby Awards.

Amy later joined Rightpoint as a Design Director. During her time there, she co-founded and led the company’s internal mentorship Program, which strengthened culture, connection, and leadership development across the organization. Following Rightpoint, Amy served as the Creative Director and design department leader at Third and Grove, where she led major digital initiatives across industries.

Throughout her career, Amy has contributed to award-winning campaigns and digital experiences for brands including Sargento, Modelo, Littler, SC Johnson, Epsilon, General Motors, California Closets and Western Alliance Bank. Her work spans brand, digital, UX and integrated creative, and is always grounded in empathy, strategic insight, and practical problem solving.

Amy sews most of her own clothes.

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Balvesh Rakkar Singh

Director of Development

Balvesh Singh Rakkar is the Director of Development at Aysnd, where he leads technical strategy and execution across the agency's commerce engagements. A Certified Adobe Commerce Architect and Adobe Subject Matter Expert, he brings 8+ years of hands-on experience architecting and delivering high-performance eCommerce platforms for clients in retail, manufacturing, and healthcare.

Prior to joining Aysnd, Balvesh served as a Technical Lead at Rightpoint, a Genpact company, where he spearheaded a multi-year, $20MM+ digital transformation program for a Fortune 500 client. His work spanned CI/CD pipeline architecture, custom module development, third-party integrations, and Core Web Vitals optimization. He has been a featured speaker at Magento Meet NYC in both 2024 and 2025, presenting on performance optimization and New Relic-driven monitoring.

At Aysnd, Balvesh oversees end-to-end development delivery across the agency's client portfolio, setting technical standards, leading cross-functional teams, and ensuring every project ships with precision and business impact at the forefront.

Balvesh once completed a motorbike journey on the world’s highest motorable road in Ladakh, India.

Meet Our Mascots

  • Beagle wearing glasses and a sweater, sitting on a brown leather chair.

    Leia

  • Close-up of a gray and white cat with yellow eyes resting on a wooden surface with black clips in front, near a window with blurred background.

    Cayenne Pepper

  • A small, fluffy puppy with black and white fur lying on a textured beige rug.

    Mr. Tucker Chubbybunny

  • Close-up of a tabby cat with green eyes, looking directly at the camera, indoors.

    Roscoe

  • A tabby cat with a white bow around its neck, lying on a couch.

    Mouse

  • Close-up of a black cat with green eyes wearing a collar with a blue penguin charm, indoors.

    Pixel