Adobe Journey Optimizer / MarTech Specialist (Fractional)
JOIN OUR TEAM
Great customer journeys take more than the right technology. We're looking for someone who knows AJO and AEP inside and out, and can turn customer data and marketing goals into personalized experiences that perform.
Aysnd is seeking an experienced Adobe Journey Optimizer (AJO) / MarTech Specialist to help our clients create smarter, more personalized customer experiences. This role combines hands-on expertise in Adobe Journey Optimizer with a strong understanding of customer journeys, segmentation, personalization, testing, and optimization.
You'll work directly with our team and clients to translate marketing goals and customer data into journeys that are thoughtful, relevant, and measurable — bringing ideas and recommendations to the table, not simply executing what's handed to you.
Title: MarTech Specialist
Location: Remote (U.S.) - Eastern or Central Time Zone candidates preferred. This role requires regular availability during ET/CT business hours to collaborate closely with our team and clients.
Reports To: Executive Creative Director
Time Commitment: Variable based on client and project needs. This is an ongoing contractor relationship with no guaranteed number of hours per week.
Interested? Apply at Justworks.com
Key Responsibilities
Journey Strategy & Execution
Plan, build, launch, and optimize customer journeys and campaigns within Adobe Journey Optimizer (AJO).
Translate marketing goals, customer behaviors, and business requirements into thoughtful, executable journey strategies.
Build cross-channel journeys using customer behaviors, events, audience membership, and other relevant triggers.
Identify opportunities to make journeys more relevant, personalized, and effective.
Segmentation & Personalization
Build and refine audiences and segments using Adobe Experience Platform (AEP) and AJO.
Develop personalization strategies using customer attributes, behaviors, contextual data, and audience membership.
Use AJO decisioning capabilities to deliver relevant content, offers, and experiences.
Help clients move beyond broad campaigns toward more personalized customer experiences.
Testing & Optimization
Develop and execute testing strategies to improve journey and campaign performance.
Analyze results, identify opportunities, and recommend meaningful optimizations.
Establish repeatable approaches for testing, learning, and continuous improvement.
Client & Team Collaboration
Work directly with Aysnd clients as a knowledgeable, trusted MarTech partner.
Participate in discovery, planning, working sessions, and client presentations.
Translate complex Adobe capabilities and limitations into clear, practical recommendations.
Collaborate with Aysnd and client teams to identify requirements, dependencies, and data needs.
Communicate proactively about progress, risks, roadblocks, and opportunities.
Qualifications
5+ years of experience in marketing technology, marketing automation, lifecycle marketing, CRM, or a related discipline.
3+ years of hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform.
Deep practical experience with journeys, campaigns, segmentation, personalization, decisioning, testing, and optimization within AJO.
Strong working knowledge of AEP, including Real-Time Customer Profile, audiences, schemas, datasets, and how customer data supports AJO.
Experience designing and executing cross-channel customer journeys.
Strong understanding of customer lifecycle strategy and how MarTech supports acquisition, engagement, conversion, retention, and loyalty.
Experience working directly with clients and senior marketing stakeholders.
Strong communication skills with the ability to translate marketing needs into practical solutions and explain complex concepts without unnecessary jargon.
Comfortable working independently while collaborating closely with distributed client and agency teams.
Adobe certifications related to Journey Optimizer, Experience Platform, or other relevant Adobe Experience Cloud products preferred.
Interested?
Apply at Justworks.com ›
About Aysnd
Aysnd is a 100% women-owned digital agency helping growing businesses build better eCommerce experiences. Strategy, brand, UX, and technology live under one roof, which means the people figuring out what a platform needs to do work closely with the people building it.
The work tends to be complicated. We handle eCommerce strategy, UX and design, platform builds, integrations, and the optimization that comes after launch. A lot of what makes that work successful happens before anyone opens a design file. We ask questions, dig into how the business actually works, and make sure we understand the whole problem rather than just the piece in front of us.
Sound Like a Fit?
If you know AJO and AEP, like solving complicated customer journey problems, and care about doing good work with good people, we'd like to hear from you. Tell us a little about yourself and why Aysnd feels like the right fit.