Adventure Starts Here: From Brand to Beta Launch

Jorni™ set out to create a new kind of travel experience, one that makes it easier to discover, plan, and share meaningful journeys.

We partnered with their team from the ground up, shaping the brand, designing the user experience across both the app and website, and building a digital presence designed to generate early interest and drive beta adoption. From foundational brand strategy through launch-ready marketing, our work focused on creating a cohesive, engaging experience across every touchpoint.

We also provided post-launch UX/UI and marketing support, helping refine the product experience and incorporate user feedback as it evolved.

How We Partnered

  • 'Minimum Lovable Brand' strategy and positioning

  • Custom logo, color palette, typography, and iconography

  • UX and conversion optimization across app and web

  • Squarespace development and ongoing enhancements

  • Email, social, and beta launch campaign strategy

  • Analytics implementation and performance tracking

  • Marketing ecosystem and supporting collateral

  • Post-launch UX/UI and marketing support

The Impact We Helped Make

We transformed Jorni from concept to community, helping travelers chart their course with confidence, curiosity, and a little bit of wanderlust.

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Esquina - Built for Movement, Designed for Community