
Your corner of fitness, wellness & community.
Esquina is more than a gym—it’s a space for movement, culture, and connection. We helped shape their vision into a brand built to make an impact—on members and the community. From the website to the studio, every detail reflects Esquina’s belief that wellness should be joyful, grounded in science, and welcoming to the whole self.
What We Delivered
Minimum Lovable Brand strategy
Custom logo, color palette, typography, and iconography
Brand guidelines, tone of voice, and photo direction
Custom Squarespace website + ecommerce integration with MindBody
Email marketing
Social strategy and content creation
Ongoing technical and marketing support