Your corner of fitness, wellness & community.

Esquina is more than a gym—it’s a space for movement, culture, and connection. We helped shape their vision into a brand built to make an impact—on members and the community. From the website to the studio, every detail reflects Esquina’s belief that wellness should be joyful, grounded in science, and welcoming to the whole self.

What We Delivered

  • Minimum Lovable Brand strategy

  • Custom logo, color palette, typography, and iconography

  • Brand guidelines, tone of voice, and photo direction

  • Custom Squarespace website + ecommerce integration with MindBody

  • Email marketing

  • Social strategy and content creation

  • Ongoing technical and marketing support

The Impact We Helped Make

Since launch, Esquina’s kettlebell classes have become a local favorite—consistently hitting full capacity and expanding to meet demand. Online, the energy is just as strong: Instagram views jumped 36%, with 92% of reach coming from new audiences.

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