Esquina is more than a gym. It is a space built around movement, culture, and connection.
We partnered with their team to shape a brand and digital experience that reflects that vision, bringing together thoughtful design, clear messaging, and a seamless member journey. From brand identity through website and marketing, our work focused on creating a cohesive experience that feels as welcoming and intentional online as it does in the studio.
Today, we continue to support Esquina on an as-needed basis, providing ongoing design, marketing, and technical guidance as their community grows.
Built for Movement, Designed for Community
How We Partner
'Minimum Lovable Brand' strategy and positioning
Custom logo, color palette, typography, and iconography
Brand guidelines, tone of voice, and photo direction
Squarespace development and ongoing enhancements
Ecommerce and booking integration with Mindbody
Email marketing and campaign support
Social strategy and content creation
Ongoing design, technical, and marketing support
The Impact We Helped Make
Since launch, Esquina’s kettlebell classes have become a local favorite—consistently hitting full capacity and expanding to meet demand.
Online, the energy is just as strong: Instagram views jumped 36%, with 92% of reach coming from new audiences.