Turning setbacks into comebacks.

As a former NFL quarterback for the Detroit Lions, Eric Hipple knows how to lead under pressure. But it’s what he’s done off the field—speaking openly about mental health, suicide loss, and recovery—that defines his impact. We partnered with Eric to create a brand and website that reflects his courage, relatability, and mission: making mental fitness part of everyday conversation.

What We Delivered

  • Minimum Lovable Brand strategy

  • Custom logo, color palette, and typography system

  • Brand guidelines with voice, values, and visual direction

  • Photography art direction and curated imagery

  • Copywriting and content strategy

  • Custom Squarespace website with Calendly integration

  • Social media integration for sharing and engagement

  • Ongoing technical and marketing support

Eric-Hipple-our-work-website.jpg

The Impact We Helped Make

Eric’s busier than ever—flying across the country for speaking engagements and connecting with new audiences every week. The site makes it easy for organizers to book him, access key materials, and understand the power of his message. His brand now moves as purposefully as he does.

Previous

HaloKinetic - Boutique By Design