Turning Setbacks Into Comebacks
Eric Hipple, former NFL quarterback for the Detroit Lions, is known for his leadership on the field, but his greatest impact has come from the work he does off it.
We partnered with Eric to create a brand and digital presence that reflects his voice, his story, and his mission. Through thoughtful design, clear messaging, and a focus on authenticity, we built a platform that makes it easier for him to connect with audiences, share his experiences, and advocate for mental health awareness.
Today, we continue to support Eric on an as-needed basis, providing design, content, and technical support as his work and reach continue to grow.
How We Partnered
'Minimum Lovable Brand' strategy and positioning
Custom logo, color palette, and typography system
Brand guidelines, voice, values, and visual direction
Photography art direction and curated imagery
Copywriting and content strategy
Squarespace development and ongoing enhancements
Social and content integration for engagement
Ongoing design, content, and technical support
The Impact We Helped Make
Eric’s busier than ever—flying across the country for speaking engagements and connecting with new audiences every week.
The site makes it easy for organizers to book him, access key materials, and understand the power of his message. His brand now moves as purposefully as he does.